about product reviewsWe spend months analysing existing research, including scientific studies, factual data, user experiences and historical trends, reaching out to experts to get input from people who have spent years immersed in a specific industry building up extensive knowledge.

We then consolidate what we learn into a concise, informative format that helps consumers make decisions that make a real difference in their lives.

Research is the key

Our team of researchers, writers, editors, and designers are not the only people who contribute to our reviews, there can be hundreds involved in creating a single review, from experts and university researchers specific industry and product knowledge, to consumers who have real experience. What might seem like a simple review can take considerable time to complete, while something more complex can take months.  This might seem like a lot of time, but a good review is never finished and as technology changes the reviews are updated to reflect what is available today.

Quality matters

Our objective is to inform consumers and help them make the right buying decision. Sure, we can simply tell you what our top picks are and hope that you trust us. Instead, we invest the time, money, and energy digging to find out what really matters. Each time you read one of our new pages, you will leave more informed than when you arrived.

We will not just present our top overall choice. Nobody understands more than us that there’s no single best choice for everyone, so we also find the top choice that matches your specific situation. And we make these choices based on facts and input from experts.

Truth matters

Our reviews are not swayed by advertising, company partnerships, or affiliate payouts. There is a reason we go through an extensive process to uncover the truth and we hope that we convey this to our readers.

We rely solely on research to make our reviews and recommendations. Each category we review is different, for example, when we review physical products, we get our hands on the products for testing.  If it’s software, we download and run them through tests to find out what performs best.

We hope that we have helped you to find products which fit both your budget and needs and that the breakdown of our recommendations provides something for everyone, regardless of how much you have to spend.